Data management or standard of practice for information stored in SIG is a critical responsibility for the brokerage. The Brokerage Management System (BMS) should be the primary repository for client data. How it is maintained and utilized to provide or support a value-added client proposition is paramount.
Presently, client data is stored in several locations, making future transactions very inefficient. For example, current data maybe located in the comparative rating software and/or the insurer portal and only a limited scope of data from CSIO download in the Broker Management System (BMS). Add the fact the company portal maybe not have the same scope of data requirements or the possibility of data manipulation, it creates a real problem for re-marketing or managing the renewal communications.
Brent Carlson our leader developer pasted away due to cancer in May of 2020. Our group spent significant amount of time and effort moving EIP forward within the brokerage. His contributions have been difficult to replace. His dedication and vision in the development of EIP will be greatly missed.
Patty Babcock was also a key member of our EIP development team. As the Vice President of Personal Insurance at the brokerage, her insight of the requirement of a resource to assist the brokers was invaluable. Her role in providing enhancements to EIP, to testing new procedures, to training user's as well as assisting in demonstrations is truly missed. She continues to be a true leader within the brokerage today.
The future involves a significant commitment to the brokerage's responsibility to manage the client data. Using the Broker Management System (BMS) as the primary vehicle to maintain the data, and evolving third-party applications to interact through an effective Application Programming Interface (API), the brokerage database becomes a very powerful database to build new client / marketing campaigns.
This commitment involves changes to current procedures and practices at the brokerage to fully utilize the Broker Management System (BMS) for client information.